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About Caroline Cellars Winery

Caroline Cellars Winery is a family-owned and operated winery located in Niagara-on-the-Lake. They've been welcoming guests and producing quality wines since 2002. 

This brand wanted to refresh their photography and enhance their digital presence. With no specific campaigns or promotions to advertise, the goal was to build a library of foundational content for ongoing social media use and general brand promotion. The objective was to strengthen their online presence and drive more foot traffic to the winery. 

The Formastack team managed the project from start to finish, including photography, editing, social media ideation, content creation, caption writing, and scheduling, ensuring a cohesive and efficient rollout aligned with the client’s brand voice and goals.

Services Delivered

  • Photography
  • Social Media Strategy
  • Content Creation
  • Content Automation
  • Website Audit
Overhead view of a wooden table set with assorted dishes from Caroline Cellars Winery. In the center, a white bowl features arancini topped with marinara sauce, grated cheese, and herbs. Surrounding it are plates with a charcuterie board including sliced bread, cured meats, and pickled vegetables; a panini sandwich with a side salad; and crispy croquettes served with dip. A glass of white wine sits nearby, complementing the rustic, winery-style spread.
A table display at Caroline Cellars Winery featuring branded wine glasses, assorted bottled wines, and a variety of plated dishes from their menu.

Photography

We captured a full suite of visual content for Caroline Cellars, including interior and exterior photography, product and food shots, and video b-roll. The goal was to showcase the winery’s atmosphere, offerings, and charm, providing a versatile library of assets for use across social media, web, and future marketing efforts.

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Caroline Cellars Winery

Social Media Content Creation

We crafted a series of social media posts supported by custom photography that captured the winery’s charm and character. With no active campaigns to promote, our focus was on building a versatile content library to enhance brand visibility and inspire visits year-round.