About Curly Lifestyles
Curly Lifestyles is a community-driven social media platform designed for users to share their hair care journeys, discover tips and trends, and embrace their natural hair with confidence.
The project began with the development of the Curly Lifestyles brand, including the exploration of multiple logo concepts before finalizing a cohesive brand identity. A comprehensive brand guide was created to outline fonts, colours, and visual assets to ensure consistency across all touchpoints.
In preparation for the platform's launch, the marketing team crafted SEO-optimized website copy, developed a rollout strategy, and edited a series of launch videos combining video editing and motion graphics to enhance viewer engagement.
The platform allows users to create posts featuring photos and videos documenting their personal journeys. With community-focused features, Curly Lifestyles offers a space to discover, learn, ask questions, and share insights on all things related to hair care.
Services Delivered
- Brand Identity Development
- Marketing Strategy
- Custom illustrations
- Social media templates
- SEO integration and website copywriting
- Video Editing and Motion Graphics
- Website Design
- Website Development
Website Features
- User registration and profile creation
- User content creation tools to enable photo, video, text and collections to be shared with the online haircare community
- Highly engaging and curated user content feed to discover new content and creators
- A custom-built admin dashboard to manage and moderate the website, users and user content
- A dynamic style that changes with the seasons.
- A follower system allows the community to stay connected with their favourite creators.
- A powerful search system to find users, categories, and posts.
- Extensive SEO features for dynamic website content.
- Profanity filtering and admin moderation controls.
Video Example
Using Adobe After Effects, we combined video editing with dynamic motion graphics to bring the brand's message to life. The final result is a visually engaging piece that captures attention, communicates clearly, and reflects the Curly Lifestyles brand.
Brand Guidelines
This brand stylesheet outlines the complete visual identity, including primary and secondary logo designs, a defined colour palette, typography selections, and a collection of custom illustrations and brand assets. It serves as a guide to ensure consistency and cohesion across all brand touchpoints. A comprehensive, multi-page document was delivered to the client.